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Modern Sexism Scale×Objectified Body Consciousness Scale×
FieldGender StudiesGender Studies
FamilyProcess / pipelineProcess / pipeline
Year of origin19951996
OriginatorJanet K. Swim, Kathryn J. Aikin, Wayne S. Hall, and Barbara A. HunterNita Mary McKinley and Janet Shibley Hyde
TypeSelf-report attitude scaleSelf-report multidimensional scale
Seminal sourceSwim, J. K., Aikin, K. J., Hall, W. S., & Hunter, B. A. (1995). Sexism and racism: Old-fashioned and modern prejudices. Journal of Personality and Social Psychology, 68(2), 199–214. DOI ↗McKinley, N. M., & Hyde, J. S. (1996). The Objectified Body Consciousness Scale: Development and validation. Psychology of Women Quarterly, 20(2), 181–215. DOI ↗
AliasesMSS, Swim Modern Sexism Scale, NeosexismOBCS, Objectified Body Consciousness
Related44
SummaryThe Modern Sexism Scale, developed by Janet Swim and colleagues in 1995, distinguishes between old-fashioned (blatant) sexism and modern (subtle) sexism, paralleling work on old-fashioned versus modern racism. The accompanying Old-Fashioned Sexism Scale captures openly endorsed beliefs in women's inferiority and prescribed traditional roles, while the Modern Sexism Scale captures covert sexism expressed through denial of continuing discrimination, antagonism toward women's demands, and resentment of policies perceived as special favours.The Objectified Body Consciousness Scale (OBCS), developed by Nita McKinley and Janet Hyde in 1996, is a 24-item self-report instrument that measures the extent to which a person experiences their body as an object to be watched and evaluated. It comprises three 8-item subscales — body surveillance, body shame, and appearance control beliefs — grounded in the idea that women in particular internalise an observer's perspective on their own bodies.
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ScholarGateCompare methods: Modern Sexism Scale · Objectified Body Consciousness Scale. Retrieved 2026-06-24 from https://scholargate.app/en/compare