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Grounded Visualization×Ethnographic Interview×
FieldAnthropologyAnthropology
FamilyProcess / pipelineProcess / pipeline
Year of origin20061979
OriginatorQualitative GIS / mixed-methods geography tradition (Knigge & Cope)James P. Spradley
TypeIterative integration of grounded-theory qualitative analysis with GIS visualizationStructured developmental sequence of interview questions for eliciting cultural knowledge
Seminal sourceBernard, H. R. (2017). Research Methods in Anthropology: Qualitative and Quantitative Approaches (6th ed.). Lanham, MD: Rowman & Littlefield. ISBN: 9780759112421Spradley, J. P. (1979). The Ethnographic Interview. New York: Holt, Rinehart and Winston. ISBN: 9780030444968
AliasesGrounded Visualisation, Qualitative GIS Analysis, Grounded Theory GIS Integration, Spatially Grounded AnalysisSpradley Interview, Developmental Research Sequence Interview, Ethnographic Interviewing, Domain Elicitation Interview
Related33
SummaryGrounded visualization is a mixed-methods analytic approach that weaves grounded-theory qualitative analysis together with GIS-based spatial visualization, so that emerging codes and maps inform one another iteratively rather than sequentially. Instead of mapping results after the qualitative analysis is finished, the analyst moves back and forth: a pattern noticed while coding interviews prompts a map, the map raises a spatial question that sends the analyst back to the text, and so on. The aim is an interpretation that is simultaneously grounded in participants' accounts and attentive to the geography in which those accounts are situated.The ethnographic interview, formalized by James Spradley, is a deliberately staged conversation whose goal is to discover how an insider categorizes and talks about their own cultural world rather than to test the researcher's categories. It proceeds through a developmental research sequence of question types — broad grand-tour questions, fine-grained descriptive questions, structural questions that probe how knowledge is organized, and contrast questions that surface the distinctions informants draw between terms. The point is not a list of facts but a reconstructed map of meanings expressed in the informant's own native terms.
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ScholarGateCompare methods: Grounded Visualization · Ethnographic Interview. Retrieved 2026-06-24 from https://scholargate.app/en/compare