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| Framing Effects Experiment× | Media Priming Experiment× | |
|---|---|---|
| Field | Communication | Communication |
| Family | Process / pipeline | Process / pipeline |
| Year of origin | 1987 | 1987 |
| Originator≠ | Iyengar & Kinder (effects tradition); Chong & Druckman (synthesis) | Shanto Iyengar & Donald Kinder |
| Type≠ | Randomized experiment isolating the causal effect of message frames on attitudes | Experiment testing how media attention changes the standards used to evaluate |
| Seminal source | Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571 | Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571 |
| Aliases | Framing experiment, Message framing experiment, Equivalence and emphasis framing experiment, Çerçeveleme Etkisi Deneyi | Priming analysis, News priming experiment, Agenda priming study, Medya Hazırlama Deneyi |
| Related | 4 | 4 |
| Summary≠ | A framing effects experiment is a randomized design that isolates the causal impact of how a message is framed — which considerations it emphasizes — on people's attitudes, judgments, or behavior. By randomly assigning participants to read otherwise comparable messages that differ only in their frame, it provides the causal counterpart to the descriptive framing analysis of media content. | Media priming is the process by which news attention to some issues, and not others, changes the standards people use to evaluate leaders, policies, or events. Demonstrated experimentally by Iyengar and Kinder in News That Matters, the priming experiment manipulates which issues the news emphasizes and tests whether those issues subsequently weigh more heavily in audiences' judgments — the natural extension of agenda setting from importance to evaluation. |
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