Compare methods
Review your selected methods side by side; rows that differ are highlighted.
| Focus Groups in Media Research× | Narrative Analysis in Media× | |
|---|---|---|
| Field | Communication | Communication |
| Family | Process / pipeline | Process / pipeline |
| Year of origin≠ | 1996 | 2008 |
| Originator≠ | Focus-group tradition (Merton; systematized by Morgan) | Narrative theory (Labov; Fisher); methods synthesized by Riessman |
| Type≠ | Moderated group discussion to elicit audience meanings and responses | Interpretive analysis of how media tell stories and construct meaning |
| Seminal source≠ | Morgan, D. L. (1996). Focus groups. Annual Review of Sociology, 22, 129–152. DOI ↗ | Riessman, C. K. (2008). Narrative Methods for the Human Sciences. Thousand Oaks, CA: Sage. ISBN: 9780761929987 |
| Aliases | Media focus groups, Audience focus group method, Group interview for media research, Medya Araştırmalarında Odak Grupları | Media narrative analysis, Narrative criticism of media, Storytelling analysis in media, Medyada Anlatı Analizi |
| Related | 4 | 4 |
| Summary≠ | A focus group is a moderated discussion among a small group of participants, used in media research to explore how audiences interpret, talk about, and respond to media content. Its distinctive value lies in the group interaction itself: participants build on, challenge, and refine one another's views, surfacing shared meanings and contested interpretations that individual interviews or surveys would not reveal. | Narrative analysis examines how media tell stories — how events are selected, ordered, and given meaning through plot, character, and perspective. Drawing on narrative theory and the methodological syntheses of scholars like Catherine Riessman, it treats storytelling as a fundamental way humans organize experience and persuade, and it interprets the structure, content, and performance of media narratives. |
| ScholarGateDataset ↗ |
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