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Expectancy-Disconfirmation Tourist Satisfaction×Push-Pull Motivation Analysis×
FieldTourism RecreationTourism Recreation
FamilyProcess / pipelineProcess / pipeline
Year of origin19801979
OriginatorRichard L. OliverGraham M. S. Dann; John L. Crompton
TypeCognitive model of satisfaction from expectation-performance disconfirmationTwo-force framework of tourist motivation
Seminal sourceOliver, R. L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17(4), 460-469. DOI ↗Crompton, J. L. (1979). Motivations for Pleasure Vacation. Annals of Tourism Research, 6(4), 408-424. DOI ↗
AliasesExpectation-Disconfirmation Model, Disconfirmation of Expectations Paradigm, Tourist Satisfaction Disconfirmation AnalysisPush and Pull Factors Analysis, Push-Pull Travel Motivation, Dann-Crompton Motivation Framework
Related33
SummaryThe expectancy-disconfirmation paradigm is the dominant theory of consumer satisfaction and, applied to tourism, the foundation for understanding why tourists are satisfied or disappointed. Set out in Richard Oliver's 1980 cognitive model, the paradigm holds that satisfaction is not determined by how good an experience is in absolute terms but by how the experience compares with prior expectations: when perceived performance exceeds expectations there is positive disconfirmation and satisfaction rises, when it falls short there is negative disconfirmation and satisfaction falls, and when it matches there is confirmation. In tourism this explains why the same destination can delight one visitor and disappoint another depending on what each anticipated. The analysis measures expectations and perceived performance, derives the disconfirmation between them, models how disconfirmation and expectations drive satisfaction, and links satisfaction to outcomes such as intention to revisit and to recommend.Push-pull motivation analysis is the dominant framework for explaining why people travel and why they choose particular destinations, by separating two distinct forces. Push factors are internal, socio-psychological motives that create the desire to travel in the first place, such as the wish to escape routine, relax, gain prestige, or enhance one's ego. Pull factors are external attributes of destinations that draw travelers toward a specific place, such as scenery, climate, culture, attractions, and events. Graham Dann introduced the push-pull logic in 1977, arguing that the answer to 'what makes tourists travel?' lies first in push factors like anomie and ego-enhancement, and John Crompton's 1979 study gave it empirical shape by identifying socio-psychological and cultural motives behind pleasure vacations. The analysis measures both sets of factors, recovers their underlying dimensions, and examines how internal motives connect to the destination attributes travelers seek.
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ScholarGateCompare methods: Expectancy-Disconfirmation Tourist Satisfaction · Push-Pull Motivation Analysis. Retrieved 2026-06-24 from https://scholargate.app/en/compare