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| Domestication of Technology Analysis× | Script Analysis× | |
|---|---|---|
| Field | Science Technology Studies | Science Technology Studies |
| Family | Process / pipeline | Process / pipeline |
| Year of origin | 1992 | 1992 |
| Originator≠ | Roger Silverstone, Eric Hirsch, David Morley | Madeleine Akrich (with Bruno Latour) |
| Type≠ | Qualitative analytic framework in media and technology studies | Material-semiotic analytic method for technological artefacts |
| Seminal source≠ | Silverstone, R., & Hirsch, E. (Eds.). (1992). Consuming Technologies: Media and Information in Domestic Spaces. Routledge. ISBN: 9780415067003 | Akrich, M. (1992). The de-scription of technical objects. In W. E. Bijker & J. Law (Eds.), Shaping Technology/Building Society (pp. 205-224). MIT Press. ISBN: 9780262023382 |
| Aliases | Domestication theory, Domestication approach, Taming of technology analysis | De-scription analysis, Technological script analysis, Inscription analysis |
| Related | 4 | 4 |
| Summary≠ | Domestication of technology analysis studies how people 'tame' new technologies—turning a strange, commercially loaded object into a familiar, taken-for-granted part of everyday life. Developed by Roger Silverstone and colleagues to understand media and information technologies in the home, it treats consumption not as a single moment of purchase but as an ongoing process through which artefacts are appropriated, given a place, woven into routines, and made to express identity. The household is analysed as a 'moral economy' that negotiates the meaning and use of every technology that crosses its threshold. | Script analysis, developed by Madeleine Akrich with Bruno Latour, treats technological artefacts like texts. When designers build a device, they inscribe a 'script' into it—a set of assumptions about who the users will be, what skills and motives they have, and how the world around the device is arranged—and the artefact then prescribes roles and conduct for the people and things it encounters. 'De-scription' is the analyst's method of reading that script back out of the object and comparing the user the designer projected with the user who actually appears, revealing the often invisible politics built into ordinary things. |
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