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Digital Methods×Controversy Mapping×
FieldScience Technology StudiesScience Technology Studies
FamilyProcess / pipelineProcess / pipeline
Year of origin20132010
OriginatorRichard Rogers, Amsterdam Digital Methods InitiativeBruno Latour (Sciences Po médialab); codified by Tommaso Venturini
TypeEmpirical research approach for online dataQualitative descriptive method and pedagogy
Seminal sourceRogers, R. (2013). Digital Methods. MIT Press. ISBN: 9780262018838Venturini, T. (2010). Diving in magma: how to explore controversies with actor-network theory. Public Understanding of Science, 19(3), 258-273. DOI ↗
AliasesFollow the medium, Natively digital research, Web epistemology methodsCartography of controversies, Mapping scientific controversies, Controversy analysis
Related44
SummaryDigital methods is an empirical research approach, developed by Richard Rogers and the Amsterdam Digital Methods Initiative, that takes the methods of online platforms and devices—the link, the like, the hashtag, the search engine ranking—and repurposes them for social and cultural research. Its guiding maxim is to 'follow the medium': rather than importing offline methods like the survey onto the web, the analyst learns what the medium already counts, ranks, and recommends, and turns those native operations into research instruments.Controversy mapping is a descriptive method for exploring and representing socio-technical disputes while they are still open and unsettled, before they harden into accepted facts or stable technologies. Developed as a teaching practice by Bruno Latour and codified by Tommaso Venturini at the Sciences Po médialab, it asks the analyst to dive into the heat of a debate, follow the actors and their arguments without prematurely taking sides, and render the resulting complexity legible through maps and visualisations. It treats controversy not as a pathology to be resolved but as the privileged moment in which the social and the technical are visibly being assembled.
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ScholarGateCompare methods: Digital Methods · Controversy Mapping. Retrieved 2026-06-24 from https://scholargate.app/en/compare