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Collective Narcissism Scale×Blatant Dehumanization Scale×
FieldPolitical PsychologyPolitical Psychology
FamilyLatent structureLatent structure
Year of origin20092015
OriginatorAgnieszka Golec de Zavala and colleaguesNour Kteily, Emile Bruneau, Adam Waytz & Sarah Cotterill
TypeAttitude scale for defensive group identityGraphic-slider measure of dehumanization
Seminal sourceGolec de Zavala, A., Cichocka, A., Eidelson, R., & Jayawickreme, N. (2009). Collective Narcissism and Its Social Consequences. Journal of Personality and Social Psychology, 97(6), 1074-1096. DOI ↗Kteily, N., Bruneau, E., Waytz, A., & Cotterill, S. (2015). The Ascent of Man: Theoretical and Empirical Evidence for Blatant Dehumanization. Journal of Personality and Social Psychology, 109(5), 901-931. DOI ↗
AliasesGroup Narcissism Scale, National Collective Narcissism Measure, Golec de Zavala Collective Narcissism Scale, In-Group Grandiosity ScaleAscent of Man Scale, Ascent Dehumanization Measure, Kteily-Bruneau Dehumanization Scale, Blatant Animalistic Dehumanization Measure
Related33
SummaryThe Collective Narcissism Scale, introduced by Agnieszka Golec de Zavala and colleagues in 2009, measures an emotional investment in an unrealistic belief about an in-group's greatness coupled with a demand that this greatness be recognized by others. Unlike secure group identification, collective narcissism is defensive and contingent on external validation, and it predicts intergroup hostility, perceived threat, prejudice, conspiracy belief, and support for aggression toward out-groups. The scale is widely applied to national identity, where it distinguishes a grandiose, grievance-driven nationalism from ordinary patriotism or in-group satisfaction.The Blatant Dehumanization Scale, also called the Ascent of Man measure, captures the willingness to overtly deny full humanity to an out-group. Developed by Nour Kteily, Emile Bruneau, Adam Waytz, and Sarah Cotterill in 2015, it uses the iconic evolutionary image of a creature progressing from ape to upright human and asks respondents to rate, on a slider from zero to one hundred, how evolved different social groups are. The gap between how human respondents rate their own group and how human they rate an out-group is a strikingly direct, robust predictor of hostility, support for coercive policies, and aggression that goes beyond ordinary dislike.
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ScholarGateCompare methods: Collective Narcissism Scale · Blatant Dehumanization Scale. Retrieved 2026-06-24 from https://scholargate.app/en/compare