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Catchment Area Analysis×Huff Model×
FieldHuman GeographySpatial analysis
FamilyProcess / pipelineRegression model
Year of origin19641964
OriginatorDavid L. Huff (probabilistic formulation)David Huff
TypeDelineation of the geographic area served by a facilityProbabilistic spatial interaction model
Seminal sourceHuff, D. L. (1964). Defining and estimating a trading area. Journal of Marketing, 28(3), 34–38. DOI ↗Huff, D. L. (1964). Defining and estimating a trading area. Journal of Marketing, 28(3), 34–38. DOI ↗
AliasesTrade Area Analysis, Service Area Delineation, Market Area Analysis, Catchment DelineationHuff Gravity Model, Probabilistic Retail Gravity Model, Huff Trade Area Model, Huff Çekim Modeli
Related43
SummaryCatchment area analysis delineates the geographic area that a facility — a shop, hospital, school, or station — actually serves, turning the abstract question of 'who uses this place?' into a mapped polygon. Methods range from the simplest fixed-radius buffer through nearest-facility (Voronoi) tessellation and network drive-time isochrones to David Huff's 1964 probabilistic model, in which patronage is shared among competing facilities by their relative attractiveness and distance. The choice of method reflects how strictly customers are tied to the nearest centre and how much competition and travel cost shape real behaviour.Proposed by David Huff in 1964, the Huff Model is a probabilistic spatial interaction model that estimates the likelihood that consumers located in a given geographic zone will choose to shop at a particular retail outlet. It extends deterministic gravity models by assigning each consumer zone a probability of patronage across all competing stores, weighting store attractiveness (typically measured by floor area) against the friction of travel time or distance. The model is widely used in retail site selection, trade area delineation, and market share forecasting.
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ScholarGateCompare methods: Catchment Area Analysis · Huff Model. Retrieved 2026-06-24 from https://scholargate.app/en/compare