Methoden vergleichen

	Telefon-gestützte Fokusgruppe	Remote Focus Group
Fachgebiet	Umfragemethodik	Umfragemethodik
Familie	Process / pipeline	Process / pipeline
Entstehungsjahr	1980s–1990s (widespread adoption)	Late 1990s (synchronous online); mainstream adoption 2020
Urheber	Adapted from in-person focus group methodology (Robert Merton et al., 1950s); telephone modality adopted in market and health research from the 1980s onward	Adaptation of traditional focus groups (Robert K. Merton, 1940s); remote modality formalized in the late 1990s–2000s and widely adopted post-2020
Typ	Qualitative group data collection technique	Qualitative group data collection
Wegweisende Quelle	Greenbaum, T. L. (1998). The Handbook for Focus Group Research (2nd ed.). Sage. [Chapter on telephone and technology-mediated focus groups] ISBN: 978-0761912316	Lobe, B., Morgan, D., & Hoffman, K. A. (2020). Qualitative data collection in an era of social distancing. International Journal of Qualitative Methods, 19, 1–8.
Aliasnamen	telephone focus group, phone focus group, TAFG, teleconference focus group	virtual focus group, online focus group, video-mediated focus group, distributed focus group
Verwandt	4	5
Zusammenfassung	A telephone-assisted focus group is a qualitative data collection technique in which a moderator facilitates a structured group discussion among multiple participants connected simultaneously via a telephone conference bridge or audio platform. It preserves the core interactive dynamics of traditional focus groups — group synergy, probing, and spontaneous reactions — while eliminating the need for geographic co-location, making it suitable for hard-to-reach, geographically dispersed, or mobility-constrained populations.	A Remote Focus Group is a synchronous, moderated group discussion conducted via video or audio conferencing rather than in a shared physical space. Participants — typically 5 to 10 people — join from separate locations and discuss a topic guided by a trained moderator. The method preserves the core strengths of in-person focus groups (group interaction, idea building, spontaneous reactions) while eliminating geographic barriers and reducing recruitment costs. It has become a mainstream qualitative data collection approach, especially following the widespread adoption of video conferencing platforms.