Methoden vergleichen

	Remote Focus Group	Telefon-gestützte Fokusgruppe
Fachgebiet	Umfragemethodik	Umfragemethodik
Familie	Process / pipeline	Process / pipeline
Entstehungsjahr	Late 1990s (synchronous online); mainstream adoption 2020	1980s–1990s (widespread adoption)
Urheber	Adaptation of traditional focus groups (Robert K. Merton, 1940s); remote modality formalized in the late 1990s–2000s and widely adopted post-2020	Adapted from in-person focus group methodology (Robert Merton et al., 1950s); telephone modality adopted in market and health research from the 1980s onward
Typ	Qualitative group data collection	Qualitative group data collection technique
Wegweisende Quelle	Lobe, B., Morgan, D., & Hoffman, K. A. (2020). Qualitative data collection in an era of social distancing. International Journal of Qualitative Methods, 19, 1–8.	Greenbaum, T. L. (1998). The Handbook for Focus Group Research (2nd ed.). Sage. [Chapter on telephone and technology-mediated focus groups] ISBN: 978-0761912316
Aliasnamen	virtual focus group, online focus group, video-mediated focus group, distributed focus group	telephone focus group, phone focus group, TAFG, teleconference focus group
Verwandt	5	4
Zusammenfassung	A Remote Focus Group is a synchronous, moderated group discussion conducted via video or audio conferencing rather than in a shared physical space. Participants — typically 5 to 10 people — join from separate locations and discuss a topic guided by a trained moderator. The method preserves the core strengths of in-person focus groups (group interaction, idea building, spontaneous reactions) while eliminating geographic barriers and reducing recruitment costs. It has become a mainstream qualitative data collection approach, especially following the widespread adoption of video conferencing platforms.	A telephone-assisted focus group is a qualitative data collection technique in which a moderator facilitates a structured group discussion among multiple participants connected simultaneously via a telephone conference bridge or audio platform. It preserves the core interactive dynamics of traditional focus groups — group synergy, probing, and spontaneous reactions — while eliminating the need for geographic co-location, making it suitable for hard-to-reach, geographically dispersed, or mobility-constrained populations.