Methoden vergleichen
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| Pilotgetestete Umfrage× | Mobile Survey× | |
|---|---|---|
| Fachgebiet | Umfragemethodik | Umfragemethodik |
| Familie | Process / pipeline | Process / pipeline |
| Entstehungsjahr≠ | Widely formalised from the 1970s-1980s | Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015) |
| Urheber≠ | Systematic practice codified by Jean M. Converse and Stanley Presser | Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others) |
| Typ≠ | Survey design and validation procedure | Quantitative / mixed data collection technique |
| Wegweisende Quelle≠ | Converse, J. M., & Presser, S. (1986). Survey Questions: Handcrafting the Standardized Questionnaire. Sage. ISBN: 978-0803925557 | Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560. DOI ↗ |
| Aliasnamen | pre-tested survey, survey pre-testing, questionnaire pilot study, survey field test | smartphone survey, mobile web survey, mobile questionnaire, m-survey |
| Verwandt | 6 | 6 |
| Zusammenfassung≠ | A pilot-tested survey is a structured questionnaire that has been administered to a small, representative sample before the main data-collection phase. The purpose is to detect problems with wording, response options, skip logic, or timing, allowing the researcher to refine the instrument before it reaches the full sample. Pilot testing is not a separate research design; it is a quality-assurance step embedded within survey methodology that substantially reduces measurement error. | A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority. |
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