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Online-Nichtteilnehmende Beobachtung×Nicht-teilnehmende Beobachtung×
FachgebietUmfragemethodikUmfragemethodik
FamilieProcess / pipelineProcess / pipeline
EntstehungsjahrLate 1990s–2000sFormalized mid-20th century (Gold 1958); practice dates to late 19th-century social surveys
UrheberChristine Hine; Robert Kozinets (digital/online adaptation)Raymond Gold (role typology); earlier roots in social survey movement and Chicago School sociology
TypQualitative data collection techniqueQualitative / quantitative observational data collection
Wegweisende QuelleKozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228Gold, R. L. (1958). Roles in sociological field observations. Social Forces, 36(3), 217–223. DOI ↗
Aliasnamendigital non-participant observation, passive online observation, covert online observation, online unobtrusive observationdetached observation, systematic observation, structured field observation, external observation
Verwandt65
ZusammenfassungOnline non-participant observation is a qualitative data collection technique in which the researcher watches and records naturally occurring behaviour in digital settings — forums, social media platforms, chat groups, comment sections, or online communities — without joining, interacting with, or disclosing their presence to participants. The approach transplants the classical non-participant observation tradition into internet-mediated spaces, enabling study of authentic discourse and interaction as it unfolds organically.Non-participant observation is a data-collection method in which the researcher observes behavior, interactions, or events in a natural or structured setting without joining or influencing the activity under study. The observer maintains a deliberate distance from participants to minimize their own effect on the phenomena being recorded, producing field notes, behavioral tallies, or recordings that reflect naturally occurring behavior rather than behavior shaped by researcher involvement.
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ScholarGateMethoden vergleichen: Online Non-participant Observation · Non-participant Observation. Abgerufen am 2026-06-20 von https://scholargate.app/de/compare