Methoden vergleichen

	Multiple Case-Based Semiotic Analysis	Diskursanalyse
Fachgebiet	Qualitativ	Qualitative Forschung
Familie	Process / pipeline	Process / pipeline
Entstehungsjahr	1980s–1990s (consolidation in communication and marketing research)	1989 (Fairclough); 1987 (Potter & Wetherell)
Urheber	Synthesised from Peircean/Saussurean semiotics and Yin's multiple case study logic; Floch (1990) is a key applied exemplar	Norman Fairclough; Jonathan Potter and Margaret Wetherell
Typ	Qualitative comparative research design	Method
Wegweisende Quelle	Floch, J.-M. (1990). Semiotique, marketing et communication: sous les signes, les strategies. Presses Universitaires de France. [English translation: Semiotics, Marketing and Communication, Palgrave Macmillan, 2001.] ISBN: 978-0333776858	Fairclough, N. (1989). Language and power. Longman.
Aliasnamen	multi-case semiotic analysis, comparative semiotic case study, cross-case semiotic inquiry, MCSA	DA, Critical Discourse Analysis, Discursive Analysis
Verwandt	5	2
Zusammenfassung	Multiple case-based semiotic analysis is a qualitative research design that applies semiotic frameworks — the systematic study of signs, codes, and meaning-making — across two or more purposively selected cases. By combining the comparative logic of multiple case study research with the interpretive tools of semiotics (structural, Peircean, or Greimasian), it enables researchers to uncover how meaning is constructed and varied across distinct cultural, organisational, or communicative contexts.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.