Methoden vergleichen

	Interpretative Semiotische Analyse	Interpretative Metaphern-Analyse
Fachgebiet	Qualitativ	Qualitativ
Familie	Process / pipeline	Process / pipeline
Entstehungsjahr	1960s–1990s	1980 (conceptual foundations); 2000s (systematic qualitative procedure)
Urheber	Ferdinand de Saussure (foundational semiology); Roland Barthes (cultural/media application); Gunther Kress & Theo van Leeuwen (social semiotics)	Rudolf Schmitt (systematic procedure); grounded in Lakoff & Johnson's conceptual metaphor theory
Typ	Qualitative interpretive analysis	Qualitative interpretive analysis
Wegweisende Quelle	Barthes, R. (1967). Elements of Semiology. Hill and Wang. ISBN: 978-0809013753	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013
Aliasnamen	semiotic discourse analysis, interpretive semiotics, social semiotics analysis, ISA	IMA, hermeneutic metaphor analysis, qualitative metaphor analysis, interpretive conceptual metaphor analysis
Verwandt	6	6
Zusammenfassung	Interpretive semiotic analysis is a qualitative method that examines how signs — words, images, symbols, gestures, and sounds — produce meaning within specific social and cultural contexts. Drawing on Saussurean semiology and Barthesian cultural analysis, the approach moves beyond surface-level description to uncover the layered, context-bound meanings that sign systems generate. It is widely used in media studies, communication, education, marketing, and cultural research to reveal how representations shape social reality.	Interpretive metaphor analysis is a qualitative method that systematically identifies and interprets the conceptual metaphors embedded in participants' language to understand how they make meaning of their experiences. Rooted in Lakoff and Johnson's conceptual metaphor theory and adapted for empirical social research by Rudolf Schmitt, it applies a hermeneutic lens to treat metaphors not as stylistic ornaments but as windows into underlying cognitive and cultural frames.