Methoden vergleichen

	Heatmap und Scrollmap	First-Click Testing
Fachgebiet	Mensch-Computer-Interaktion	Mensch-Computer-Interaktion
Familie	Hypothesis test	Hypothesis test
Entstehungsjahr	2000s	2000s
Urheber	Web Analytics Pioneers	Quirkstudio and UX Practitioners
Typ	Passive behavior tracking for understanding user attention and engagement	Click-based navigation evaluation in realistic visual context
Wegweisende Quelle	Hotjar. (2021). The Complete Guide to Heatmaps. Hotjar White Paper.	Quirkstudio. (2014). First Click Testing: User Research for Navigation. Quirkstudio White Paper.
Aliasnamen	Click Heat Map, Scroll Map, Attention Map	First Click Test, FCT
Verwandt	3	4
Zusammenfassung	Heatmaps and scrollmaps are behavioral analytics tools that visually represent user attention and interaction on web pages and screens. Click heatmaps show where users click most frequently, visualized as color-coded density overlays. Scrollmaps show how far down pages users scroll and where they typically stop. These passive tracking methods collect aggregate data from hundreds or thousands of real users, revealing attention patterns, engagement hotspots, and content visibility issues without requiring direct user interaction or controlled studies.	First-Click Testing is a rapid, quantitative method for evaluating whether users click on the correct element to start a task on a web page or screen. Users view a screenshot or live page and are asked to click where they would start a specific task. The test measures success rate (correct first click) and records which elements are commonly misclicked. Unlike tree testing (text-only navigation), first-click testing preserves visual design, isolating navigation labeling and visual information architecture in realistic context.