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| Digitale visuelle Analyse× | Diskursanalyse× | |
|---|---|---|
| Fachgebiet≠ | Qualitativ | Qualitative Forschung |
| Familie | Process / pipeline | Process / pipeline |
| Entstehungsjahr≠ | 2000s–2010s | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| Urheber≠ | Gillian Rose; Sarah Pink (digital extension) | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| Typ≠ | Qualitative analytical approach | Method |
| Wegweisende Quelle≠ | Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473902176 | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| Aliasnamen≠ | DVA, digital image analysis, online visual analysis, digital visual research | DA, Critical Discourse Analysis, Discursive Analysis |
| Verwandt≠ | 6 | 2 |
| Zusammenfassung≠ | Digital visual analysis is a qualitative approach for systematically examining visual materials that originate in, circulate through, or are consumed within digital environments — including social media images, video content, screenshots, memes, infographics, and online multimodal texts. Drawing on visual methodologies and digital research methods, it attends not only to what images depict but also to how they are produced, shared, and interpreted within specific digital platforms and social contexts. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
| ScholarGateDatensatz ↗ |
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