Methoden vergleichen

	Digitale Grounded Theory	Digitale thematische Analyse
Fachgebiet	Qualitativ	Qualitativ
Familie	Process / pipeline	Process / pipeline
Entstehungsjahr	2000s–2010s (as digital data became mainstream in qualitative research)	2006 (base method); digital application 2010s
Urheber	Adapted from Glaser & Strauss (1967); digital application developed through the work of Murthy (2008) and others in online qualitative research	Virginia Braun & Victoria Clarke (base method); extended to digital data contexts by qualitative digital researchers from the mid-2000s onward
Typ	Qualitative research design	Qualitative data analysis method
Wegweisende Quelle	Murthy, D. (2008). Digital ethnography: An examination of the use of new technologies for social research. Sociology, 42(5), 837–855.	Braun, V. & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
Aliasnamen	DGT, online grounded theory, internet-based grounded theory, grounded theory in digital contexts	online thematic analysis, social media thematic analysis, digital TA, web-based thematic analysis
Verwandt	6	5
Zusammenfassung	Digital Grounded Theory applies the systematic inductive logic of grounded theory to data gathered from digital and online environments — social media platforms, forums, blogs, comment sections, and other internet-mediated communication. Rather than simply using grounded theory on text that happens to come from digital sources, it involves adapting sampling, collection, and ethical procedures to the specific affordances and constraints of online data, while retaining the core commitment to theory generation grounded in empirical material.	Digital Thematic Analysis applies Braun and Clarke's six-phase thematic analysis framework to qualitative data generated in or harvested from digital environments — including social media platforms, online forums, blogs, digital interview transcripts, and user-generated web content. It retains the same systematic coding logic as standard thematic analysis while incorporating additional decisions about data demarcation, platform context, and the ethical handling of publicly available digital material.