Digital Thematic Analysis
Digital Thematic Analysis applies Braun and Clarke's six-phase thematic analysis framework to qualitative data generated in or harvested from digital environments — including social media platforms, online forums, blogs, digital interview transcripts, and user-generated web content. It retains the same systematic coding logic as standard thematic analysis while incorporating additional decisions about data demarcation, platform context, and the ethical handling of publicly available digital material.
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- Braun, V. & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. · DOI 10.1191/1478088706qp063oa
- Rich, J. L., & Creighton, K. (2021). Using thematic analysis in digital social research: Methodological considerations for analysing social media data. International Journal of Social Research Methodology, 24(5), 571–583. · URL
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