Concept Mapping
Concept mapping, in the structured sense developed by William Trochim, is a mixed-method process that lets a group develop a shared conceptual framework on a topic and represent it as a visual map. Participants generate statements about a focus question, sort them into thematic piles, and rate them; multidimensional scaling and cluster analysis then turn those sortings into a two-dimensional map of clustered ideas. Widely used in social-work and human-services planning and evaluation, it combines the openness of group brainstorming with the rigor of quantitative analysis to surface and structure stakeholder thinking.
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- Trochim, W. M. K. (1989). An introduction to concept mapping for planning and evaluation. Evaluation and Program Planning, 12(1), 1–16. · DOI 10.1016/0149-7189(89)90016-5
- Kane, M., & Trochim, W. M. K. (2007). Concept Mapping for Planning and Evaluation. SAGE Publications. · ISBN 9781412940283
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