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Rhetorical Analysis×Manifest Content Analysis×
FagområdeCommunicationCommunication
FamilieProcess / pipelineProcess / pipeline
Oprindelsesår20171952
OphavspersonClassical rhetoric (Aristotle); modern criticism systematized by FossBernard Berelson; codified by Klaus Krippendorff
TypeInterpretive analysis of how symbolic messages persuade and create meaningSystematic quantitative coding of explicit message content
Oprindelig kildeFoss, S. K. (2017). Rhetorical Criticism: Exploration and Practice (5th ed.). Long Grove, IL: Waveland Press. ISBN: 9781478634898Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Thousand Oaks, CA: Sage. ISBN: 9780761915454
AliasserRhetorical criticism, Rhetorical analysis method, Rhetorical critique, Retorik AnalizQuantitative manifest coding, Surface-content analysis, Manifest-level content analysis, Berelson content analysis
Relaterede45
ResuméRhetorical analysis, or rhetorical criticism, is the systematic interpretation of how symbolic messages — speeches, texts, images, campaigns — work to persuade audiences and create meaning. Rooted in classical rhetoric and codified for contemporary practice by scholars like Sonja Foss, it examines the strategies a message uses, the situation it responds to, and the effects it invites, producing an argued interpretation rather than a count.Manifest content analysis is a quantitative research technique that systematically counts the explicit, surface-level features of communication messages — words, sources, themes, images, or actors that are directly visible in the text or media artifact — according to a predefined coding scheme. Rooted in Bernard Berelson's classic definition of content analysis as the 'objective, systematic, and quantitative description of the manifest content of communication,' it is one of the foundational empirical methods of mass communication and media research.
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ScholarGateSammenlign metoder: Rhetorical Analysis · Manifest Content Analysis. Hentet 2026-06-24 fra https://scholargate.app/da/compare