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Fjern deltagerobservation – virtuel og digital etnografisk dataindsamling×Netnografi×
FagområdeSurveymetodologiKvalitativ
FamilieProcess / pipelineProcess / pipeline
OprindelsesårLate 1990s–2000s1997 (coined); 2010 (first comprehensive methodology book)
OphavspersonChristine Hine (virtual ethnography); Robert Kozinets (netnography)Robert V. Kozinets
TypeQualitative observational methodQualitative research method
Oprindelig kildeHine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
Aliasservirtual participant observation, online ethnography, digital participant observation, remote ethnographic observationonline ethnography, virtual ethnography, cyber-ethnography, digital ethnography
Relaterede66
ResuméRemote Participant Observation is a qualitative data collection method in which the researcher joins and participates in an online or digitally mediated social setting — such as a video-based community, online forum, virtual world, or remote work environment — to observe and record social interactions, practices, and meanings as they occur naturally, without requiring physical co-presence.Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.
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ScholarGateSammenlign metoder: Remote Participant Observation · Netnography. Hentet 2026-06-18 fra https://scholargate.app/da/compare