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Multimodal diskursanalyse×Lingvistisk etnografi×
FagområdeLingvistikLingvistik
FamilieProcess / pipelineProcess / pipeline
Oprindelsesår19961998
OphavspersonGunther Kress and Theo Van LeeuwenBen Rampton
TypeEmpirical process pipelineEmpirical process pipeline
Oprindelig kildeKress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge. DOI ↗Rampton, B. (2007). Neo-Hymesian linguistic ethnography in the United Kingdom. Journal of Sociolinguistics, 11(5), 584-607. DOI ↗
AliasserMultimodal Analysis, Semiotic AnalysisEthnographic Linguistics, Sociolinguistic Ethnography
Relaterede22
ResuméMultimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed.Linguistic Ethnography is a qualitative research approach combining ethnographic fieldwork with detailed linguistic analysis to understand language use in cultural context. Developed by researchers like Ben Rampton, it examines how people use language within communities, institutions, and social interactions while paying attention to identity, power, and meaning-making. This method integrates sociolinguistics, anthropology, and discourse analysis to produce rich, contextualized understandings of language-in-society.
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ScholarGateSammenlign metoder: Multimodal Discourse Analysis · Linguistic Ethnography. Hentet 2026-06-18 fra https://scholargate.app/da/compare