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Interpretivisk digital etnografi×Netnografi×
FagområdeKvalitativKvalitativ
FamilieProcess / pipelineProcess / pipeline
OprindelsesårLate 1990s–2000s1997 (coined); 2010 (first comprehensive methodology book)
OphavspersonChristine Hine; Sarah Pink and colleaguesRobert V. Kozinets
TypeQualitative research designQualitative research method
Oprindelig kildeHine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
Aliasservirtual ethnography (interpretivist), online ethnography, internet ethnography, digital fieldworkonline ethnography, virtual ethnography, cyber-ethnography, digital ethnography
Relaterede46
ResuméInterpretive digital ethnography is a qualitative research design that studies human cultures, communities, and practices as they emerge and unfold in digital spaces. Drawing on the interpretivist tradition, it treats online environments as genuine cultural sites and uses sustained, participant-oriented fieldwork to produce rich, context-sensitive accounts of how people create meaning through digital interaction.Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.
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ScholarGateSammenlign metoder: Interpretive digital ethnography · Netnography. Hentet 2026-06-17 fra https://scholargate.app/da/compare