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Interpretivisk digital etnografi×Diskurseranalyse×
FagområdeKvalitativKvalitativ forskning
FamilieProcess / pipelineProcess / pipeline
OprindelsesårLate 1990s–2000s1989 (Fairclough); 1987 (Potter & Wetherell)
OphavspersonChristine Hine; Sarah Pink and colleaguesNorman Fairclough; Jonathan Potter and Margaret Wetherell
TypeQualitative research designMethod
Oprindelig kildeHine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963Fairclough, N. (1989). Language and power. Longman. link ↗
Aliasservirtual ethnography (interpretivist), online ethnography, internet ethnography, digital fieldworkDA, Critical Discourse Analysis, Discursive Analysis
Relaterede42
ResuméInterpretive digital ethnography is a qualitative research design that studies human cultures, communities, and practices as they emerge and unfold in digital spaces. Drawing on the interpretivist tradition, it treats online environments as genuine cultural sites and uses sustained, participant-oriented fieldwork to produce rich, context-sensitive accounts of how people create meaning through digital interaction.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGateSammenlign metoder: Interpretive digital ethnography · Discourse Analysis. Hentet 2026-06-17 fra https://scholargate.app/da/compare