Porovnat metody
Prohlédněte si vybrané metody vedle sebe; řádky, které se liší, jsou zvýrazněny.
| Vícenásobná případová sémiotická analýza× | Obsahová analýza× | |
|---|---|---|
| Obor | Kvalitativní metody | Kvalitativní metody |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | 1980s–1990s (consolidation in communication and marketing research) | Systematised through Krippendorff's methodology work; 4th edition 2018 |
| Tvůrce≠ | Synthesised from Peircean/Saussurean semiotics and Yin's multiple case study logic; Floch (1990) is a key applied exemplar | Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research |
| Typ≠ | Qualitative comparative research design | Qualitative / mixed-method research technique |
| Původní zdroj≠ | Floch, J.-M. (1990). Semiotique, marketing et communication: sous les signes, les strategies. Presses Universitaires de France. [English translation: Semiotics, Marketing and Communication, Palgrave Macmillan, 2001.] ISBN: 978-0333776858 | Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661 |
| Další názvy≠ | multi-case semiotic analysis, comparative semiotic case study, cross-case semiotic inquiry, MCSA | İçerik Analizi, systematic content coding, quantitative content analysis |
| Příbuzné | 5 | 5 |
| Shrnutí≠ | Multiple case-based semiotic analysis is a qualitative research design that applies semiotic frameworks — the systematic study of signs, codes, and meaning-making — across two or more purposively selected cases. By combining the comparative logic of multiple case study research with the interpretive tools of semiotics (structural, Peircean, or Greimasian), it enables researchers to uncover how meaning is constructed and varied across distinct cultural, organisational, or communicative contexts. | Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material. |
| ScholarGateDatová sada ↗ |
|
|