Porovnat metody
Prohlédněte si vybrané metody vedle sebe; řádky, které se liší, jsou zvýrazněny.
| Vícenásobná netnografie založená na více případech× | Tematická analýza× | |
|---|---|---|
| Obor≠ | Kvalitativní metody | Kvalitativní výzkum |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | 2000s–2010s | 2006 |
| Tvůrce≠ | Robert V. Kozinets (netnography); multiple-case extension draws on Yin's case study logic | Virginia Braun and Victoria Clarke |
| Typ≠ | Qualitative comparative research design | Method |
| Původní zdroj≠ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228 | Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. DOI ↗ |
| Další názvy≠ | multi-site netnography, comparative netnography, multiple case netnography, multi-community netnography | TA, Reflexive Thematic Analysis |
| Příbuzné≠ | 4 | 3 |
| Shrnutí≠ | Multiple case-based netnography combines Kozinets's netnographic method — an ethnographic adaptation for online communities — with Yin's multiple case study logic. The researcher systematically collects and interprets naturalistic digital data from two or more distinct online communities or platforms, then conducts within-case analyses and a structured cross-case comparison to identify both shared patterns and context-specific differences. The design is especially powerful for understanding how cultural meanings, consumer practices, or social dynamics vary across different digital contexts. | Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences. |
| ScholarGateDatová sada ↗ |
|
|