Porovnat metody

	Interpretativní sémiotická analýza	Interpretivní kritická analýza diskurzu
Obor	Kvalitativní metody	Kvalitativní metody
Rodina	Process / pipeline	Process / pipeline
Rok vzniku	1960s–1990s	1990s–2000s
Tvůrce	Ferdinand de Saussure (foundational semiology); Roland Barthes (cultural/media application); Gunther Kress & Theo van Leeuwen (social semiotics)	Norman Fairclough; Ruth Wodak; Teun A. van Dijk (interpretive framing developed through constructivist qualitative traditions)
Typ	Qualitative interpretive analysis	Qualitative discourse analysis design
Původní zdroj	Barthes, R. (1967). Elements of Semiology. Hill and Wang. ISBN: 978-0809013753	Fairclough, N. (1992). Discourse and Social Change. Polity Press. ISBN: 978-0745612126
Další názvy	semiotic discourse analysis, interpretive semiotics, social semiotics analysis, ISA	interpretive CDA, constructivist critical discourse analysis, meaning-centred CDA, CDA-interpretivist
Příbuzné	6	6
Shrnutí	Interpretive semiotic analysis is a qualitative method that examines how signs — words, images, symbols, gestures, and sounds — produce meaning within specific social and cultural contexts. Drawing on Saussurean semiology and Barthesian cultural analysis, the approach moves beyond surface-level description to uncover the layered, context-bound meanings that sign systems generate. It is widely used in media studies, communication, education, marketing, and cultural research to reveal how representations shape social reality.	Interpretive critical discourse analysis (interpretive CDA) combines the power-and-ideology lens of critical discourse analysis with an interpretivist epistemology that foregrounds meaning-making, context, and the researcher's own positionality. It examines how language constructs social reality, legitimises or challenges power relations, and circulates ideological assumptions — while acknowledging that both the texts under study and the analyst's reading of them are socially situated and context-dependent.