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| Digitální institucionální etnografie× | Digitální etnografie× | |
|---|---|---|
| Obor | Kvalitativní metody | Kvalitativní metody |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | IE: 1980s–1990s; digital adaptation: 2000s–2010s | Late 1990s – 2000s |
| Tvůrce≠ | Dorothy E. Smith (IE foundations); extended by IE scholars to digital contexts | Christine Hine (virtual ethnography); Robert V. Kozinets (netnography) |
| Typ≠ | Qualitative research design | Qualitative research method |
| Původní zdroj≠ | Smith, D. E. (2005). Institutional Ethnography: A Sociology for People. AltaMira Press. ISBN: 978-0759105010 | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228 |
| Další názvy | Digital IE, online institutional ethnography, virtual institutional ethnography, digital Smith IE | online ethnography, virtual ethnography, internet ethnography, netnography |
| Příbuzné | 6 | 6 |
| Shrnutí≠ | Digital Institutional Ethnography (Digital IE) applies Dorothy E. Smith's institutional ethnography framework to digital and online settings. It investigates how institutional ruling relations — the texts, policies, and coordination mechanisms that organize people's everyday lives — operate through digital infrastructures such as platforms, software systems, online documents, and algorithmic processes. The goal is to make visible how digital tools and texts coordinate and subordinate experience to institutional interests. | Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right. |
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