Porovnat metody
Prohlédněte si vybrané metody vedle sebe; řádky, které se liší, jsou zvýrazněny.
| Digitální etnografie× | Tematická analýza× | |
|---|---|---|
| Obor≠ | Kvalitativní metody | Kvalitativní výzkum |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | Late 1990s – 2000s | 2006 |
| Tvůrce≠ | Christine Hine (virtual ethnography); Robert V. Kozinets (netnography) | Virginia Braun and Victoria Clarke |
| Typ≠ | Qualitative research method | Method |
| Původní zdroj≠ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228 | Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. DOI ↗ |
| Další názvy≠ | online ethnography, virtual ethnography, internet ethnography, netnography | TA, Reflexive Thematic Analysis |
| Příbuzné≠ | 6 | 3 |
| Shrnutí≠ | Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right. | Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences. |
| ScholarGateDatová sada ↗ |
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