Porovnat metody
Prohlédněte si vybrané metody vedle sebe; řádky, které se liší, jsou zvýrazněny.
| Analýza digitálního obsahu× | Tematická analýza× | |
|---|---|---|
| Obor≠ | Kvalitativní metody | Kvalitativní výzkum |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | 1950s (classical); digital adaptation 2000s–2010s | 2006 |
| Tvůrce≠ | Building on Berelson (1952) and Krippendorff (1980); adapted for digital contexts by Herring (2010) and Neuendorf (2002+) | Virginia Braun and Victoria Clarke |
| Typ≠ | Qualitative/quantitative hybrid research approach | Method |
| Původní zdroj≠ | Neuendorf, K. A. (2017). The Content Analysis Guidebook (2nd ed.). Sage. ISBN: 978-1412979474 | Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. DOI ↗ |
| Další názvy≠ | DCA, online content analysis, web content analysis, digital media content analysis | TA, Reflexive Thematic Analysis |
| Příbuzné≠ | 4 | 3 |
| Shrnutí≠ | Digital Content Analysis is a systematic research method for describing, categorising, and interpreting the content of digital materials — social media posts, websites, online forums, blogs, emails, and video transcripts. It applies the rigorous coding logic of classical content analysis to digitally native or digitally collected text, enabling researchers to move from raw online data to structured, interpretable findings about communication, meaning, and social phenomena. | Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences. |
| ScholarGateDatová sada ↗ |
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