Porovnat metody
Prohlédněte si vybrané metody vedle sebe; řádky, které se liší, jsou zvýrazněny.
| Komparativní netnografie× | Srovnávací tematická analýza× | |
|---|---|---|
| Obor | Kvalitativní metody | Kvalitativní metody |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | Late 1990s–2000s (netnography ~1997; comparative extension ~2000s–2010s) | 2000s–2010s (as an explicit comparative variant of thematic analysis) |
| Tvůrce≠ | Robert V. Kozinets (netnography); comparative extension through multi-site online fieldwork practice | Virginia Braun & Victoria Clarke (thematic analysis foundation); comparative extension developed in applied policy and cross-cultural qualitative research traditions |
| Typ≠ | Qualitative comparative research design | Qualitative comparative analytical strategy |
| Původní zdroj≠ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875532 | Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. DOI ↗ |
| Další názvy | cross-community netnography, multi-site netnography, comparative online ethnography, comparative virtual ethnography | cross-group thematic analysis, comparative TA, multi-group thematic analysis, comparative qualitative thematic analysis |
| Příbuzné≠ | 5 | 6 |
| Shrnutí≠ | Comparative netnography applies netnographic methods systematically across two or more online communities, platforms, or cultural contexts to reveal both shared and divergent patterns in online social life. Grounded in Kozinets's netnographic tradition, it extends single-site online ethnography into a comparative logic: the researcher immerses in multiple digital field sites, gathers culturally embedded data, and analyses across sites to generate theoretically richer, transferable insights. | Comparative Thematic Analysis applies the structured procedures of thematic analysis across two or more distinct groups, sites, or time points, with the explicit aim of identifying both shared patterns and meaningful differences. Rather than producing a single composite account of experience, it yields a layered analysis that maps where themes converge and diverge across comparison units — making it especially valuable for policy-relevant, cross-cultural, or multi-site qualitative studies. |
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