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Audience Reception Analysis×Focus Groups in Media Research×
OborCommunicationCommunication
RodinaProcess / pipelineProcess / pipeline
Rok vzniku19801996
TvůrceStuart Hall (encoding/decoding); David Morley (empirical reception)Focus-group tradition (Merton; systematized by Morgan)
TypQualitative study of how audiences interpret and make meaning from mediaModerated group discussion to elicit audience meanings and responses
Původní zdrojHall, S. (1980). Encoding/decoding. In S. Hall, D. Hobson, A. Lowe, & P. Willis (Eds.), Culture, Media, Language: Working Papers in Cultural Studies, 1972–79 (pp. 128–138). London: Hutchinson. ISBN: 9780415079068Morgan, D. L. (1996). Focus groups. Annual Review of Sociology, 22, 129–152. DOI ↗
Další názvyReception study, Encoding/decoding analysis, Reception analysis of audiences, İzleyici Alımlama AnaliziMedia focus groups, Audience focus group method, Group interview for media research, Medya Araştırmalarında Odak Grupları
Příbuzné44
ShrnutíAudience reception analysis studies how real audiences interpret and make meaning from media texts, rejecting the idea that meaning is simply transmitted from message to receiver. Built on Stuart Hall's encoding/decoding model and David Morley's empirical work, it treats interpretation as an active, socially situated process and examines whether audiences accept, negotiate, or resist the meanings a text seems to prefer.A focus group is a moderated discussion among a small group of participants, used in media research to explore how audiences interpret, talk about, and respond to media content. Its distinctive value lies in the group interaction itself: participants build on, challenge, and refine one another's views, surfacing shared meanings and contested interpretations that individual interviews or surveys would not reveal.
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ScholarGatePorovnat metody: Audience Reception Analysis · Focus Groups in Media Research. Získáno 2026-06-24 z https://scholargate.app/cs/compare