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Second-Level Agenda Setting×Network Agenda-Setting×
ক্ষেত্রCommunicationCommunication
পরিবারProcess / pipelineProcess / pipeline
উদ্ভবের বছর19812011
প্রবর্তকMaxwell McCombs and colleagues (Weaver et al.)Lei Guo & Maxwell McCombs
ধরনAnalysis of the transfer of attribute salience from media to publicNetwork-analytic extension of agenda-setting theory
মৌলিক উৎসMcCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187. DOI ↗Guo, L. (2012). The application of social network analysis in agenda-setting research: A methodological exploration. Journal of Broadcasting & Electronic Media, 56(4), 616–631. DOI ↗
অপর নামAttribute agenda setting, Second-level agenda-setting analysis, Attribute salience transfer, İkinci Düzey Gündem BelirlemeNetwork agenda setting model, Third-level agenda setting, NAS model, Ağ Gündem Belirleme
সম্পর্কিত44
সারসংক্ষেপSecond-level (attribute) agenda setting extends classic agenda-setting theory from the salience of objects — which issues or people the public thinks about — to the salience of their attributes — which characteristics the public associates with them. The method codes the attributes media emphasize when covering an object and correlates that attribute agenda with the attributes salient in public perceptions.Network agenda-setting (NAS), also called third-level agenda setting, extends classic agenda-setting theory by proposing that news media transfer to the public not only the salience of issues (first level) and of attributes (second level), but the very web of associations among issues and attributes. Introduced by Lei Guo and Maxwell McCombs, the method represents the media agenda and the public agenda as networks and tests whether the media's bundling of elements is reproduced in the public's mind.
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ScholarGateপদ্ধতির তুলনা করুন: Second-Level Agenda Setting · Network Agenda-Setting. 2026-06-24 তারিখে সংগৃহীত, উৎস: https://scholargate.app/bn/compare