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ডাইনামিক ক্যাপাবিলিটিস স্কেল×বাজার অনুধাবন ক্ষমতা পরিমাপক (Market Sensing Capability Scale)×
ক্ষেত্রকৌশলগত ব্যবস্থাপনাকৌশলগত ব্যবস্থাপনা
পরিবারProcess / pipelineProcess / pipeline
উদ্ভবের বছর20071990
প্রবর্তকDavid J. TeeceAjay Kohli, Bernard Jaworski, and George S. Day
ধরনOrganizational self-report questionnaireOrganizational self-report questionnaire
মৌলিক উৎসTeece, D. J. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319–1350. DOI ↗Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1–18. DOI ↗
অপর নামDCV, Teece Dynamic CapabilitiesMSC, Market Intelligence Capability
সম্পর্কিত55
সারসংক্ষেপDynamic Capabilities (DC) represent an organization's capacity to sense new opportunities and threats, seize those opportunities through strategic investments and organizational changes, and reconfigure assets and organizational structures to adapt to shifting competitive environments. Teece (2007) articulated this framework in the Strategic Management Journal, arguing that dynamic capabilities—not static resources—explain sustained competitive advantage in turbulent, knowledge-intensive markets. This scale operationalizes the three core processes underlying DC: sensing market and technology changes, making swift strategic decisions, and reorganizing the firm to exploit new opportunities.Market Sensing Capability (MSC) refers to an organization's ability to systematically gather, interpret, and respond to market information about customers, competitors, and market trends. Building on Kohli and Jaworski's (1990) market orientation construct and George Day's (1994) framework of market-driven organizations, the MSC scale measures three interconnected processes: intelligence generation (acquiring market information), dissemination (sharing information across functions), and responsiveness (acting on market insights). Organizations with strong MSC detect competitive threats earlier, understand customer needs more deeply, and adapt strategies faster than competitors with weaker sensing capabilities.
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ScholarGateপদ্ধতির তুলনা করুন: Dynamic Capabilities Scale · Market Sensing Capability Scale. 2026-06-18 তারিখে সংগৃহীত, উৎস: https://scholargate.app/bn/compare