পদ্ধতির তুলনা করুন

	Bayesian Event Study Design	Causal Impact Analysis
ক্ষেত্র	কার্যকারণ অনুমান	কার্যকারণ অনুমান
পরিবার	Regression model	Regression model
উদ্ভবের বছর	1990s–2010s	2015
প্রবর্তক	Developed from classical event study methodology (Fama et al., 1969) with Bayesian extensions proposed through the 1990s–2010s	Kay H. Brodersen, Fabian Gallusser, Jim Koehler, Nicolas Remy, Steven L. Scott (Google)
ধরন	Quasi-experimental / causal inference	Bayesian causal inference / counterfactual forecasting
মৌলিক উৎস	Sorescu, A., Warren, N. L., & Ertekin, L. (2017). Event study methodology in the marketing literature: An overview. Journal of the Academy of Marketing Science, 45(2), 186-207.	Brodersen, K. H., Gallusser, F., Koehler, J., Remy, N., & Scott, S. L. (2015). Inferring causal impact using Bayesian structural time-series models. Annals of Applied Statistics, 9(1), 247-274.
অপর নাম	Bayesian event study, Bayesian abnormal return estimation, Bayesian pre-post event analysis, BES	CausalImpact, BSTS causal inference, Bayesian causal impact, counterfactual time-series analysis
সম্পর্কিত	5	5
সারসংক্ষেপ	Bayesian Event Study Design extends the classical event study framework by replacing frequentist significance testing with a full Bayesian inferential framework. It estimates how an event (policy change, announcement, shock) alters an outcome trajectory by learning a prior model from the estimation window and updating it with observed data, yielding posterior distributions over abnormal effects and cumulative causal impacts with full uncertainty quantification.	Causal Impact Analysis, introduced by Brodersen et al. (2015) at Google, uses Bayesian structural time-series models to estimate what would have happened to an outcome had an intervention never occurred. By constructing a probabilistic counterfactual from pre-treatment data and control covariates, it quantifies point-in-time and cumulative treatment effects with full posterior uncertainty intervals.