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| Телефонна фокус група× | Онлайн фокус група× | |
|---|---|---|
| Област | Методология на проучванията | Методология на проучванията |
| Семейство | Process / pipeline | Process / pipeline |
| Година на възникване≠ | 1980s–1990s (widespread adoption) | 1946 (focus groups); online variant ~1990s–2000s |
| Създател≠ | Adapted from in-person focus group methodology (Robert Merton et al., 1950s); telephone modality adopted in market and health research from the 1980s onward | Robert Merton & Patricia Kendall (focus group origins); online adaptation by scholars including Stewart & Shamdasani in the 1990s |
| Тип≠ | Qualitative group data collection technique | Qualitative group data collection |
| Основополагащ източник≠ | Greenbaum, T. L. (1998). The Handbook for Focus Group Research (2nd ed.). Sage. [Chapter on telephone and technology-mediated focus groups] ISBN: 978-0761912316 | Stewart, D. W., & Shamdasani, P. N. (2017). Online Focus Groups. Journal of Advertising, 46(1), 48–60. DOI ↗ |
| Други названия | telephone focus group, phone focus group, TAFG, teleconference focus group | virtual focus group, internet focus group, OFG, web-based focus group |
| Свързани≠ | 4 | 5 |
| Резюме≠ | A telephone-assisted focus group is a qualitative data collection technique in which a moderator facilitates a structured group discussion among multiple participants connected simultaneously via a telephone conference bridge or audio platform. It preserves the core interactive dynamics of traditional focus groups — group synergy, probing, and spontaneous reactions — while eliminating the need for geographic co-location, making it suitable for hard-to-reach, geographically dispersed, or mobility-constrained populations. | An online focus group is a moderated group discussion conducted via internet-based platforms — video conferencing, text chat, or asynchronous forums — to explore shared perceptions, attitudes, and experiences on a defined topic. It inherits the group-interaction dynamics of the traditional focus group while removing geographic barriers and enabling data collection from dispersed or hard-to-reach populations. |
| ScholarGateНабор от данни ↗ |
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