Сравнение на методи
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| Структурирано интервю× | Изследване чрез фокус групи× | |
|---|---|---|
| Област≠ | Методология на проучванията | Качествени методи |
| Семейство | Process / pipeline | Process / pipeline |
| Година на възникване≠ | 1940s–1950s | 1940s (sociological origin); modern applied form from the 1980s–1990s |
| Създател≠ | Survey research tradition; formalized by Campbell, Katona, and Kahn in mid-20th century | Robert K. Merton (sociological precursor, 1940s); popularised in applied research by Richard A. Krueger |
| Тип≠ | Quantitative / mixed data collection technique | Qualitative data collection method |
| Основополагащ източник≠ | Fontana, A., & Frey, J. H. (2000). The interview: From structured questions to negotiated text. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of Qualitative Research (2nd ed., pp. 645–672). Sage. link ↗ | Krueger, R.A. & Casey, M.A. (2014). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. ISBN: 978-1483365244 |
| Други названия | standardized interview, formal interview, schedule-based interview, fixed-format interview | focus group discussion, FGD, group interview, Odak Grup Araştırması |
| Свързани≠ | 4 | 6 |
| Резюме≠ | A structured interview is a data collection technique in which every participant is asked exactly the same pre-specified questions in the same order, using standardized wording. Because the interview schedule is fixed, responses across participants are directly comparable, enabling quantitative aggregation and statistical analysis. It sits at the most standardized end of the interview continuum, between the self-administered questionnaire and the semi-structured interview. | Focus group research is a qualitative data-collection method in which a trained moderator guides structured discussions with homogeneous groups of six to ten participants to explore ideas, attitudes, and perceptions on a defined topic. Developed from sociological roots in the 1940s and systematised for applied research by Krueger and Casey, the method leverages group interaction as a data source — revealing not just what people think, but how they negotiate and articulate views in a social setting. |
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