Сравнение на методи

	Media Priming Experiment	Framing Effects Experiment
Област	Communication	Communication
Семейство	Process / pipeline	Process / pipeline
Година на възникване	1987	1987
Създател	Shanto Iyengar & Donald Kinder	Iyengar & Kinder (effects tradition); Chong & Druckman (synthesis)
Тип	Experiment testing how media attention changes the standards used to evaluate	Randomized experiment isolating the causal effect of message frames on attitudes
Основополагащ източник	Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571	Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571
Други названия	Priming analysis, News priming experiment, Agenda priming study, Medya Hazırlama Deneyi	Framing experiment, Message framing experiment, Equivalence and emphasis framing experiment, Çerçeveleme Etkisi Deneyi
Свързани	4	4
Резюме	Media priming is the process by which news attention to some issues, and not others, changes the standards people use to evaluate leaders, policies, or events. Demonstrated experimentally by Iyengar and Kinder in News That Matters, the priming experiment manipulates which issues the news emphasizes and tests whether those issues subsequently weigh more heavily in audiences' judgments — the natural extension of agenda setting from importance to evaluation.	A framing effects experiment is a randomized design that isolates the causal impact of how a message is framed — which considerations it emphasizes — on people's attitudes, judgments, or behavior. By randomly assigning participants to read otherwise comparable messages that differ only in their frame, it provides the causal counterpart to the descriptive framing analysis of media content.