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| Онлайн структурирано интервю× | Онлайн фокус група× | |
|---|---|---|
| Област | Методология на проучванията | Методология на проучванията |
| Семейство | Process / pipeline | Process / pipeline |
| Година на възникване≠ | Late 1990s–2000s (with widespread adoption post-2010) | 1946 (focus groups); online variant ~1990s–2000s |
| Създател≠ | Emerged from structured interview methodology adapted for internet-mediated communication | Robert Merton & Patricia Kendall (focus group origins); online adaptation by scholars including Stewart & Shamdasani in the 1990s |
| Тип≠ | Quantitative/standardized data collection technique | Qualitative group data collection |
| Основополагащ източник≠ | Salmons, J. (2015). Qualitative Online Interviews: Strategies, Design, and Skills (2nd ed.). Sage Publications. ISBN: 978-1452283500 | Stewart, D. W., & Shamdasani, P. N. (2017). Online Focus Groups. Journal of Advertising, 46(1), 48–60. DOI ↗ |
| Други названия | web-based structured interview, virtual structured interview, digital structured interview, e-interview (structured) | virtual focus group, internet focus group, OFG, web-based focus group |
| Свързани≠ | 4 | 5 |
| Резюме≠ | An online structured interview applies the classical structured interview protocol — a fixed set of predetermined questions asked in a fixed order — via internet-mediated channels such as video conferencing, synchronous chat, or email. Every participant receives the exact same questions, enabling systematic comparison across respondents while eliminating geographic barriers. It combines the standardization benefits of face-to-face structured interviewing with the reach, cost efficiency, and scheduling flexibility of online data collection. | An online focus group is a moderated group discussion conducted via internet-based platforms — video conferencing, text chat, or asynchronous forums — to explore shared perceptions, attitudes, and experiences on a defined topic. It inherits the group-interaction dynamics of the traditional focus group while removing geographic barriers and enabling data collection from dispersed or hard-to-reach populations. |
| ScholarGateНабор от данни ↗ |
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