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| Анализ на метафори× | Феноменология× | |
|---|---|---|
| Област | Качествени методи | Качествени методи |
| Семейство | Process / pipeline | Process / pipeline |
| Година на възникване≠ | Theoretical foundation 1980; systematic research applications from 1990s onward | Early 20th century (Husserl ~1900–1913; Heidegger ~1927) |
| Създател≠ | George Lakoff & Mark Johnson (Conceptual Metaphor Theory); Jonathan Charteris-Black (Critical Metaphor Analysis) | Edmund Husserl (transcendental); Martin Heidegger (hermeneutic) |
| Тип≠ | Qualitative research method | Qualitative research approach |
| Основополагащ източник≠ | Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013 | Moustakas, C. (1994). Phenomenological Research Methods. Sage. ISBN: 978-0803957466 |
| Други названия≠ | Conceptual Metaphor Analysis, Metaphor Elicitation, Critical Metaphor Analysis, Linguistic Metaphor Analysis | Fenomenoloji, phenomenological inquiry, phenomenological analysis |
| Свързани | 6 | 6 |
| Резюме≠ | Metaphor Analysis is a qualitative method that identifies, classifies, and interprets the metaphors embedded in language to reveal how speakers and writers conceptualise experience, construct meaning, and exercise ideological influence. Grounded in Lakoff and Johnson's Conceptual Metaphor Theory, it treats metaphor not as a literary decoration but as a fundamental cognitive structure — ARGUMENT IS WAR, TIME IS MONEY — that shapes how people think, reason, and act. It is widely applied in psychology, education, political discourse, health communication, and organisational research. | Phenomenology is a qualitative research approach that investigates how participants live through and make sense of a specific experience. Rooted in the philosophy of Edmund Husserl and extended by Martin Heidegger, it aims to reveal the essential structures of lived experience rather than to measure or predict outcomes. The two most widely applied variants are Husserl's transcendental phenomenology, which seeks universal essences, and Heidegger's hermeneutic phenomenology, which emphasises interpretation within context. |
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