Сравнение на методи

	Скала за доверие в медиите	Скала за политическо доверие
Област	Политическа психология	Политическа психология
Семейство	Process / pipeline	Process / pipeline
Година на възникване	1994	1974
Създател	Mark D. West & Spiro Kiousis	Arthur H. Miller
Тип	Self-report	Self-report
Основополагащ източник	West, M. D. (1994). Validating a scale for the measurement of credibility: A covariance structure modeling approach. Journalism Quarterly, 71(1), 159-168.	Miller, A. H. (1974). Political issues and trust in government: 1964-1970. American Political Science Review, 68(3), 951-972.
Други названия	MTS, Press Credibility Scale, News Media Confidence	PTS, Comparative Study of Electoral Systems (CSES) Trust Module
Свързани	3	3
Резюме	The Media Trust Scale measures audience confidence in news media credibility, including perceptions of accuracy, fairness, completeness, and journalists' motivations. Developed by West (1994) and extended by Kiousis (2001), the scale captures both medium-specific trust (trust in TV news vs. newspapers vs. online news) and outlet-specific trust (CNN vs. Fox News vs. BBC vs. local news). Media trust is central to understanding political polarization, misinformation vulnerability, and the functioning of the democratic public sphere, as low-trust populations reject news sources entirely, opening space for alternative information ecosystems.	The Political Trust Scale measures citizen confidence in government institutions, elected officials, and the political system's responsiveness and fairness. Pioneered by Miller (1974) and operationalized across comparative electoral studies (CSES Module 5), the scale captures both diffuse trust (in the political system generally) and specific trust (in particular institutions such as parliament or the executive). It is central to understanding democratic legitimacy, political engagement, and support for democratic institutions.