Сравнение на методи

	HISTOQUAL Heritage Service Quality Scale	Heritage Contingent Valuation
Област	Tourism Hospitality	Tourism
Семейство	Latent structure	Regression model
Година на възникване	2000	1989
Създател	Isabelle Frochot; Howard Hughes	Robert Mitchell & Richard Carson (CVM); applied to heritage by Ståle Navrud & Richard Ready
Тип	Multi-item perceived service-quality measurement scale	Stated-preference survey valuation of non-market cultural heritage values
Основополагащ източник	Frochot, I., & Hughes, H. (2000). HISTOQUAL: The development of a historic houses assessment scale. Tourism Management, 21(2), 157-167.	Mitchell, R. C., & Carson, R. T. (1989). Using Surveys to Value Public Goods: The Contingent Valuation Method. Resources for the Future. ISBN: 9780915707324
Други названия	HISTOQUAL, Historic Houses Assessment Scale, Heritage Attraction Service Quality Scale, Heritage Visitor Service Quality	Cultural Heritage Contingent Valuation, Heritage Willingness-to-Pay Survey, Stated WTP for Cultural Sites, Heritage Site Contingent Valuation Method
Свързани	4	4
Резюме	HISTOQUAL is a service-quality assessment scale developed by Isabelle Frochot and Howard Hughes in 2000 specifically for historic houses and, by extension, heritage attractions. Recognizing that the generic SERVQUAL model did not fully capture the heritage visitor experience, the authors retained three SERVQUAL dimensions — tangibles, responsiveness, and empathy — and added two dimensions specific to the heritage context: communications (the quality of interpretation, signage, and information) and consumables (the supporting facilities such as catering, shops, and amenities). The result is a five-dimension instrument that measures perceived service quality at heritage sites in terms that matter to visitors, from the condition and atmosphere of the property to how well its story is told and how comfortable the visit is.	Heritage contingent valuation applies the contingent valuation method (CVM) to cultural and heritage tourism, estimating the monetary value people place on conserving, restoring or accessing historic buildings, monuments, sites and artifacts. Because heritage delivers benefits that markets do not price, including the satisfaction of knowing a site exists and will be passed to future generations, its value cannot be read off ticket sales alone. Following the survey-based framework set out by Mitchell and Carson (1989), the method constructs a hypothetical market in a carefully designed questionnaire, asks respondents what they would pay for a defined change in the heritage good, and estimates mean and aggregate willingness to pay. Navrud and Ready (2002) assembled case studies showing how these environmental valuation techniques transfer to cultural heritage, capturing not just visitors' use value but the non-use values held by non-visitors as well.