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| Дигитален качествен анализ на съдържанието× | Дискурсивен анализ× | |
|---|---|---|
| Област≠ | Качествени методи | Качествени изследвания |
| Семейство | Process / pipeline | Process / pipeline |
| Година на възникване≠ | 2010s (building on qualitative content analysis traditions from 1983–2012) | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| Създател≠ | Adapted from Philipp Mayring and Margrit Schreier; digital extension by multiple scholars in the 2010s | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| Тип≠ | Qualitative research method | Method |
| Основополагащ източник≠ | Schreier, M. (2012). Qualitative Content Analysis in Practice. Sage. ISBN: 978-0857029485 | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| Други названия≠ | DQCA, qualitative content analysis of digital data, online qualitative content analysis, digital QCA | DA, Critical Discourse Analysis, Discursive Analysis |
| Свързани≠ | 4 | 2 |
| Резюме≠ | Digital Qualitative Content Analysis (DQCA) is a systematic method for interpreting meaning from digital texts — social media posts, forum threads, blogs, emails, and other online content — through a structured, category-driven coding process. It extends the established tradition of qualitative content analysis (Mayring; Schreier) to the scale, multimodality, and contextual specificity of digital environments, prioritising interpretive depth over frequency counting. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
| ScholarGateНабор от данни ↗ |
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