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Дигитална етнография×Етнография с надлъжно проследяване×
ОбластКачествени методиКачествени методи
СемействоProcess / pipelineProcess / pipeline
Година на възникванеLate 1990s – 2000s1920s (classical origins); refined 1990s–2000s
СъздателChristine Hine (virtual ethnography); Robert V. Kozinets (netnography)Rooted in classical anthropological fieldwork (Malinowski, 1922); systematised for sociological revisits by Michael Burawoy (2003)
ТипQualitative research methodQualitative research design
Основополагащ източникKozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228Burawoy, M. (2003). Revisits: An outline of a theory of reflexive ethnography. American Sociological Review, 68(5), 645–679. DOI ↗
Други названияonline ethnography, virtual ethnography, internet ethnography, netnographyextended ethnography, long-term fieldwork, sustained ethnographic study, longitudinal field research
Свързани65
РезюмеDigital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.Longitudinal ethnography is a qualitative research design in which a researcher conducts sustained, repeated fieldwork with the same community, organisation, or group across an extended period — months to decades. By returning to the field at multiple time points, the researcher captures how social processes, meanings, and structures evolve, making it the only qualitative method capable of directly observing change and continuity in lived experience.
ScholarGateНабор от данни
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  2. 2 Източници
  3. PUBLISHED
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  2. 2 Източници
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ScholarGateСравнение на методи: Digital Ethnography · Longitudinal Ethnography. Извлечено на 2026-06-19 от https://scholargate.app/bg/compare