Сравнение на методи

	Конверсационен анализ	Съдържателен анализ	Дискурсивен анализ
Област	Качествени методи	Качествени методи	Качествени изследвания
Семейство	Process / pipeline	Process / pipeline	Process / pipeline
Година на възникване	Late 1960s–1974 (foundational lectures 1964–1972; landmark article 1974)	Systematised through Krippendorff's methodology work; 4th edition 2018	1989 (Fairclough); 1987 (Potter & Wetherell)
Създател	Harvey Sacks, Emanuel Schegloff, and Gail Jefferson	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research	Norman Fairclough; Jonathan Potter and Margaret Wetherell
Тип	Qualitative research method	Qualitative / mixed-method research technique	Method
Основополагащ източник	Sacks, H., Schegloff, E. A., & Jefferson, G. (1974). A simplest systematics for the organization of turn-taking for conversation. Language, 50(4), 696–735.	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661	Fairclough, N. (1989). Language and power. Longman.
Други названия	CA, talk-in-interaction, sequential analysis, interactional analysis	İçerik Analizi, systematic content coding, quantitative content analysis	DA, Critical Discourse Analysis, Discursive Analysis
Свързани	6	5	2
Резюме	Conversation Analysis (CA) is a qualitative research method that examines the fine-grained sequential structure of naturally occurring talk and social interaction. Developed by sociologists Harvey Sacks, Emanuel Schegloff, and Gail Jefferson in the 1960s and 1970s, CA investigates how participants in a conversation accomplish social actions — such as invitations, refusals, or diagnoses — through the precise moment-by-moment organisation of their talk, including turn-taking, sequence structure, repair, and recipient design.	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.