Сравнение на методи

	Съдържателен анализ	Техника на номиналната група
Област	Качествени методи	Качествени методи
Семейство	Process / pipeline	Process / pipeline
Година на възникване	Systematised through Krippendorff's methodology work; 4th edition 2018	1971
Създател	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research	André L. Delbecq and Andrew H. Van de Ven
Тип	Qualitative / mixed-method research technique	Qualitative research method
Основополагащ източник	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661	Delbecq, A. L., & Van de Ven, A. H. (1971). A group process model for problem identification and program planning. Journal of Applied Behavioral Science, 7(4), 466–492.
Други названия	İçerik Analizi, systematic content coding, quantitative content analysis	NGT, structured group process, nominal group process, priority-setting group method
Свързани	5	6
Резюме	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.	The Nominal Group Technique (NGT) is a structured group facilitation method designed to generate and prioritise ideas, problems, or solutions while ensuring equal participation from all members. Developed by Delbecq and Van de Ven in 1971, it combines silent individual idea generation with structured group discussion and systematic voting to produce a ranked list of priorities. Unlike unstructured focus groups, NGT prevents dominant voices from suppressing quieter participants, making it especially valuable for needs assessment, program planning, and stakeholder priority-setting in applied research and policy contexts.