Сравнение на методи

	Автоетнографията	Действено изследване	Дискурсивен анализ	Етнография	Обусловена теория
Област	Качествени методи	Качествени изследвания	Качествени изследвания	Качествени методи	Качествени изследвания
Семейство	Process / pipeline	Process / pipeline	Process / pipeline	Process / pipeline	Process / pipeline
Година на възникване	Late 20th century (term coined 1979; method consolidated 1990s–2000s)	1946	1989 (Fairclough); 1987 (Potter & Wetherell)	c. 1922 (Malinowski's Argonauts of the Western Pacific)	1967
Създател	Carolyn Ellis, Arthur Bochner, Norman Denzin (prominent theorists); David Hayano coined the term in 1979	Kurt Lewin; expanded by Kemmis, McTaggart, Reason & Bradbury	Norman Fairclough; Jonathan Potter and Margaret Wetherell	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology	Barney Glaser and Anselm Strauss
Тип	Qualitative research method	Method	Method	Qualitative fieldwork tradition	Method
Основополагащ източник	Ellis, C. (2004). The Ethnographic I: A Methodological Novel about Autoethnography. AltaMira Press. ISBN: 978-0759100947	Lewin, K. (1946). Action research and minority problems. Journal of Social Issues, 2(4), 34–46.	Fairclough, N. (1989). Language and power. Longman.	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
Други названия	auto-ethnography, AE, personal narrative research, self-ethnography	Participatory Action Research, PAR, Collaborative Inquiry	DA, Critical Discourse Analysis, Discursive Analysis	Etnografi, participant observation, fieldwork, ethnographic research	GT, Grounded Theory Approach
Свързани	6	1	2	5	3
Резюме	Autoethnography is a qualitative research method in which the researcher uses systematic self-reflection and personal narrative to examine their own experiences within a cultural, social, or organizational context. By treating the self as both subject and instrument, autoethnography connects individual lived experience to broader cultural patterns, making personal stories analytically and socially significant. It bridges autobiography and ethnography, producing accounts that are simultaneously evocative and scholarly.	Action research is a collaborative research methodology in which researchers work with practitioners and community members to investigate a problem, implement change, and evaluate outcomes, cycling through reflection, action, and learning. Developed by Kurt Lewin (1946), action research bridges research and practice, aiming simultaneously to produce knowledge and practical improvement.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.