قارن الطرق

	تقدير الاستعداد للدفع	قياس حقوق الملكية للعلامة التجارية
المجال	التسويق	التسويق
العائلة	Process / pipeline	Process / pipeline
سنة النشأة	1998	1991
صاحب الطريقة	Klaus Wertenbroch and Bernd Skiera	David A. Aaker
النوع	Price research methodology	Measurement framework
المصدر التأسيسي	Wertenbroch, K., & Skiera, B. (1998). Measuring Consumers' Willingness to Pay at the Point of Purchase. Journal of Marketing Research, 35(4), 460-469.	Aaker, D. A. (1991). Managing Brand Equity. Free Press. ISBN: 978-0029001110
الأسماء البديلة	Price Elasticity Analysis, Valuation Estimation, Monetary Value Elicitation	Brand Valuation, Brand Strength Assessment
ذات صلة	5	5
الملخص	Willingness-to-Pay (WTP) estimation encompasses methods for quantifying the maximum price consumers are willing to pay for a product, service, or feature. Developed through advances in marketing research and behavioral economics, WTP estimation helps organizations set optimal prices, allocate marketing budgets, value product features, and understand customer value perception.	Brand Equity Measurement is a comprehensive framework developed by David Aaker in 1991 for quantifying and assessing the value that a brand name adds to a product or service. It provides organizations with methods to understand how consumers perceive their brand across multiple dimensions, enabling better strategic decision-making and resource allocation.