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المجالنوعيالبحث النوعي
العائلةProcess / pipelineProcess / pipeline
سنة النشأة1980s–2000s (synthesis emerged in qualitative case research)1989 (Fairclough); 1987 (Potter & Wetherell)
صاحب الطريقةBuilding on Lakoff & Johnson (1980) conceptual metaphor theory and Yin's multiple-case logicNorman Fairclough; Jonathan Potter and Margaret Wetherell
النوعQualitative comparative designMethod
المصدر التأسيسيLakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013Fairclough, N. (1989). Language and power. Longman. link ↗
الأسماء البديلةcross-case metaphor analysis, comparative metaphor analysis, multi-case metaphor study, MCBMADA, Critical Discourse Analysis, Discursive Analysis
ذات صلة62
الملخصMultiple case-based metaphor analysis is a qualitative comparative method that systematically identifies and interprets metaphorical language across two or more bounded cases — such as schools, organisations, or participant groups — to reveal how people in different contexts conceptualise a shared phenomenon. It integrates Lakoff and Johnson's conceptual metaphor theory with Yin's multiple-case logic, enabling both within-case depth and cross-case breadth.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGateقارن الطرق: Multiple Case-Based Metaphor Analysis · Discourse Analysis. استُرجع بتاريخ 2026-06-15 من https://scholargate.app/ar/compare